About Northbeam
We started Northbeam because we kept seeing the same pattern: great companies with ambition, stuck with generic agencies running generic playbooks. We built the alternative.
Our story
Elena Vasquez started Northbeam out of a simple conviction: that most marketing agencies optimize for their own retainers, not their clients' growth. She'd spent a decade on the client side watching it happen.
We've been independently owned since day one. That means we answer to our clients, not to investors with quarterly return targets. We take on fewer clients than we could, and we work on all of them ourselves — no offshore execution, no bait-and-switch.
Today we're a team of fourteen, spread across San Francisco, New York, and London. We've worked with over 120 companies and helped three reach unicorn valuations.
2017
Founded
120+
Clients served
14
Team members
3×
Unicorns supported
Our values
→ Clarity
Vague alignment doesn't survive contact with the market. We'd rather surface disagreements at the whiteboard than discover them when results are due.
→ Craft
The micro-copy, the load time, the one headline test — these are the differences that separate average results from great ones. We care about all of it.
→ Ownership
We don't maintain campaigns — we own outcomes. When something's underperforming we're the first to flag it, and the first to fix it.
→ Curiosity
The answer to "more leads" isn't always more ads. We push back, ask second-order questions, and try to find the real lever before pulling the obvious one.
Our team
A small, senior team. No account managers or juniors running your campaigns.
Founder & CEO
Former VP Growth at a Series B SaaS company. Spent 10 years building marketing orgs before launching Northbeam.
Head of Strategy
Ex-McKinsey. Loves positioning problems and the kind of whiteboard sessions that end with a completely new direction.
Creative Director
Shaped brand identities for consumer and B2B companies alike. Believes every company has one visual idea that's uniquely theirs.
Performance Lead
Managed $40M+ in ad spend across industries. Allergic to vanity metrics, obsessed with contribution margin.
What clients say
“The Northbeam team feels like an extension of our own. They push back when we're wrong, celebrate wins without getting complacent, and always seem to find the next angle.”
Kira Petrov
VP Marketing, Corva Systems
“I've worked with a lot of agencies. The difference here is that they're genuinely curious about our business, not just our budget.”
Omar Farid
Co-founder, Lumio
We take on four new clients per quarter. If you're interested, let's talk before the spots fill.